What must be included in a licensee's advertising in the local telephone book?

The inclusion of the licensee's name and license number in advertising, such as in the local telephone book, is essential for ensuring transparency and accountability in the business practices of contractors. This requirement helps potential clients verify the legitimacy of the contractor's business and provides a way for consumers to check if the contractor is properly licensed to perform the work they are offering. By listing the license number, the contractor allows clients to confirm that they meet state licensing requirements, which is a critical factor in establishing trust and credibility within the industry. This requirement aligns with regulatory standards aimed at consumer protection and industry integrity, ensuring potential clients have access to vital information before engaging in any contracts. Thus, including the licensee's name and license number in the advertising is a fundamental aspect of maintaining compliance with local regulations governing contractor practices.